Roasting is where it gets magical. During this stage, the chicory gains its characteristic aroma and deep, caramel-like taste. At Rover Chicory Roasters, we use specialized equipment such as drum roasters or fluidized bed roasters, which manage heat and agitation to achieve an even roast. Our master roasters carefully control temperature and timing to achieve the perfect bite of bitterness matched with sweetness. It is a very delicate process that takes skill and precision, as over-roasting can result in a burnt flavour, while under-roasting might cause the cubies to be bland. The result? A rich, full-bodied flavour that competes with the best coffee. If you are looking to Buy Dried Chicory Cubes in South Africa you can be confident that each batch is painstakingly roasted to produce a consistent quality and flavour.